Introduction to Reuben Power
	Petrol Vs Electric vehicles
	Why go electric now?
	EV costs and savings
	Consumer demand
	Carbon reduction and 'Going green'
	EV statistics
	Useful links

 

 

 

The need for commitment to reducing our fossil fuel consumption worldwide is undeniable
and initiatives are reported on a daily basis. Thankfully momentum is gathering pace
internationally. [Find out more about the Copenhagen talks]

 

Widespread use of EVs will undoubtedly play a major role in the UK and world effort to
lower carbon emissions.  EVs emit zero tailpipe emissions.

 

The EV supply chain is not carbon neutral. In the UK today we are still heavily dependent
on fossil fuels to generate electricity. But when compared to petrol and diesel, EVs lead
to a 40% emission reduction per vehicle, even if the electricity is generated by coal fired
power stations. [Source: Oct 2008 report jointly produced by Arup and Cenex for the
UK's Department for Business Enterprise and Regulatory Reform (BERR) and the
Department for Transport (DfT)] As the UK generation mix diversifies and clean
technologies are implemented the carbon footprint of an EV automatically improves.

 

Widespread adoption of EVs will make a huge contribution to the UK's carbon footprint,
but alone it will not be enough. We will all need to make other adjustments to the way
we live our lives. Driving an electric vehicle makes a great start without compromising
our current lifestyle.

 

Reuben Power aims to be the driving force behind this one element of change; the way
we use and fuel private and commercial vehicle travel.